Shopping
spaces utilise the philosophical study of phenomenology - aiming to create
tranquil, vibrant and enjoyable spaces where people can peruse and look at
clothes of their own leisure. If you are planning on opening your own retail
space, we have outlined some different factors for you to consider.
Space
It is
imperative that you prioritise maximising space in your retail shop. A dark,
cramped room will not only be uninviting but won’t present your products in the
right way.
Strategically
create large avenues for people to move around, and place your newest, most
attractive items at the front of the shop to capture your customer's attention.
However, make sure to not over clutter the space, or make the shop too
minimalistic - as these could not only deter consumers but also encroach on
their personal space.
That being
said, a minimalistic display is beneficial for the luxury consumer - this is
because the products appear as ‘one offs’ or rare - increasing their value.
What’s more, it psychologically makes the customer feel that the attention is
directed onto them, rather than onto the products - which for some luxury
buyers is an attractive concept.
Organise and
display the products by colour scheme. This will create a visually appealing
and aesthetic display that will reflect well on your brand.
Lighting
Having
dynamic lighting is incredibly important for your retail space. Not only does
it allow you to see the clothes or products clearly, but also it will boost the
productivity of your employees. Having a good atmosphere in a retail shop is a
must, and this can be achieved by unusual lighting features and LED strips.
Location
Though we
attach quintessential connotations to shops that are hidden away on cobbled
side streets, this may affect your daily footfall. Shops that are placed on
well-trodden high streets, in large bustling cities will gain more attention
from passersby. Though, these are more likely to be pricier than those in
quieter locations. In addition, consider the community and general vibe of the
location - a large branded retailer will look out of place, and may receive
some criticism if it is placed on a high street that is renowned for its
variety of eclectic independent shops.
Make sure to
weigh up the pros and cons of
each space before you make your final decision.
Online
Though the
physical space of your shop is important, as it is the physical bricks and
mortar of your brand - make sure that your online space is as well thought out.
From having a seamless running site, to fast loading speeds, high-quality
images, clever copy, and a compelling USP
- this can not only attract customers nationwide but it can also keep
them coming back.
Here at
Simon Levy, we have worked with a range of commercial businesses around Watford
and Greater London. Our expert chartered surveyors provide detailed and
comprehensive building surveys, helping you find the ideal retail space to help
with your brand. To find out more about our services, or if you have any
queries, simply
contact us today.
