How to Design the Perfect Retail Space | Simon Levy
Shopping spaces utilise the philosophical study of phenomenology - aiming to create tranquil, vibrant and enjoyable spaces where people can peruse and look at clothes of their own leisure. If you are planning on opening your own retail space, we have outlined some different factors for you to consider.
It is imperative that you prioritise maximising space in your retail shop. A dark, cramped room will not only be uninviting but won’t present your products in the right way.
Strategically create large avenues for people to move around, and place your newest, most attractive items at the front of the shop to capture your customer's attention. However, make sure to not over clutter the space, or make the shop too minimalistic - as these could not only deter consumers but also encroach on their personal space.
That being said, a minimalistic display is beneficial for the luxury consumer - this is because the products appear as ‘one offs’ or rare - increasing their value. What’s more, it psychologically makes the customer feel that the attention is directed onto them, rather than onto the products - which for some luxury buyers is an attractive concept.
Organise and display the products by colour scheme. This will create a visually appealing and aesthetic display that will reflect well on your brand.
Having dynamic lighting is incredibly important for your retail space. Not only does it allow you to see the clothes or products clearly, but also it will boost the productivity of your employees. Having a good atmosphere in a retail shop is a must, and this can be achieved by unusual lighting features and LED strips.
Though we attach quintessential connotations to shops that are hidden away on cobbled side streets, this may affect your daily footfall. Shops that are placed on well-trodden high streets, in large bustling cities will gain more attention from passersby. Though, these are more likely to be pricier than those in quieter locations. In addition, consider the community and general vibe of the location - a large branded retailer will look out of place, and may receive some criticism if it is placed on a high street that is renowned for its variety of eclectic independent shops.
Make sure to weigh up the pros and cons of each space before you make your final decision.
Though the physical space of your shop is important, as it is the physical bricks and mortar of your brand - make sure that your online space is as well thought out. From having a seamless running site, to fast loading speeds, high-quality images, clever copy, and a compelling USP - this can not only attract customers nationwide but it can also keep them coming back.
Here at Simon Levy, we have worked with a range of commercial businesses around Watford and Greater London. Our expert chartered surveyors provide detailed and comprehensive building surveys, helping you find the ideal retail space to help with your brand. To find out more about our services, or if you have any queries, simply contact us today.
